• Program Overview

    In West Field University's Department of Social Sciences, we embark on a captivating expedition through the tapestry of society and human interaction. Our accomplished faculty members curate an environment where students become explorers of the social landscape. They inspire the development of knowledge, skills, and the critical insights essential for success in the ever-evolving world of social sciences.

  • SOCIAL SCIENCE FOUNDATIONS AND ANALYTICAL SKILLS:

    Our academic journey commences like a vivid mural of societal understanding. Just as a flourishing society thrives on strong bonds, our program establishes a robust foundation in fundamental social principles. This ensures students gain a comprehensive understanding of the intricate workings within the realm of social sciences.

  • FIELDWORK AND COMMUNITY ENGAGEMENT:

    WFU's Department of Social Sciences transforms into a canvas for understanding and professional connections. Our students step into a world where social dynamics and knowledge converge. They embrace a spectrum of opportunities, from societal symposia and thought-provoking conferences to enlightening encounters with influential figures in the field. We expand the horizons of their educational journey in social sciences, painting a vibrant picture of professional growth and a network of social science enthusiasts.

Examine mass communication research methodologies, including surveys, content analysis, and audience research. Analyze the role of research in the field of mass communication and its impact on media practices.


Gain an introduction to visual communication, focusing on the basics of visual design, graphic elements, and visual storytelling. Analyze visual communication concepts, design principles, and the role of visuals in conveying information.


Gain an introduction to mass communication, covering the history, theories, and practices of mass media. Explore media institutions, media effects, and the impact of mass communication on society.


Develop research skills in the field of criminal justice. Learn various methods of data collection, analysis, and interpretation, and apply them to the study of crime and justice.


Analyze the relationship between media and society, focusing on the cultural, social, and political impact of media. Explore media representation, audience studies, and media's influence on society.


Gain an introduction to mass communication theory, covering key theories and models in the field of mass media. Analyze communication models, media effects, and the role of theory in media research.

Cost Of Attendance

Tuition Fee Breakdown Cost
UNDERGRADUATE COURSE CERTIFICATE IN SOCIAL SCIENCES $780
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $780
WHERE AFFORDABILITY

Meets Opportunity

At West Field University, we embrace the intersection of affordability and opportunity. Our dedication to accessible education guarantees that exceptional learning is not coupled with exorbitant costs. We create pathways to knowledge, granting students the opportunity to flourish without the weight of excessive tuition expenses, empowering them for a brighter future.

Our Eligibility Criteria

Explore WFU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

High school diploma, GED or equiv. International Education

Credit Hours

6

Course Duration

1 Month (Self-Paced) Program

Courses Offered

01

Mass Communication Research (MAC-121)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To The Research Culture
     Asking Questions About Communication
     Finding, Reading, And Using Research
  In Section 2 of this course you will cover these topics:
     Observing And Measuring Communication Variables
     Designing Valid Communication Research
     Research Ethics And Politics
  In Section 3 of this course you will cover these topics:
     Experimental Research
     Survey Research
     Textual Analysis
  In Section 4 of this course you will cover these topics:
     Naturalistic Inquiry
     Describing Quantitative Data
     Inferring From Data: Estimation And Significance Testing
  In Section 5 of this course you will cover these topics:
     Analyzing Differences Between Groups
     Analyzing Relationships Between Variables

Introduction To Visual Communication (VSC-265)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Getting The Big Picture
     Defining And Solving Design Problems
     Formulating A Design Problem
  In Section 2 of this course you will cover these topics:
     Concept Design
     Selecting Materials: Medium Of Advertisement
     Selecting Manufacturing Processes
  In Section 3 of this course you will cover these topics:
     Configuration Design
     Parametric Design
     Building And Testing Prototypes
  In Section 4 of this course you will cover these topics:
     Design For X: Failure, Safety, Tolerances, Environment
     Human Factors/Ergonomics
     Introduction To Engineering Economics
  In Section 5 of this course you will cover these topics:
     Detail Design
     Projects, Teamwork And Ethics

Introduction To Mass Communication (MAC-303)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     We The People: Media And Communication
     Journalism: Information And Society
     Public Relations
  In Section 2 of this course you will cover these topics:
     Advertising
     Books
     Newspapers
  In Section 3 of this course you will cover these topics:
     Magazines
     The Movies
     Radio
  In Section 4 of this course you will cover these topics:
     Television
     Music And The Recording Industry
     Computers And The Internet Highway
  In Section 5 of this course you will cover these topics:
     Ethics
     Regulation
     Mass Communication Research: From Content To Effects

Media, Culture And Technology (JOU-679)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Changing Media
     Media And Society
     Books And Magazines
     Newspapers
  In Section 2 of this course you will cover these topics:
     The Recording Industry
     Radio
     Film And Home Video
  In Section 3 of this course you will cover these topics:
     Television
     The Internet
     Public Relations
  In Section 4 of this course you will cover these topics:
     Advertising
     The Communications Infrastructure
     Media Uses And Effects
  In Section 5 of this course you will cover these topics:
     Media Policy And Law
     Media Ethics
     Global Communications Media

Media And Society (MAC-841)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Mass Media And Everyday Life
     Books: Rearranging The Page
     Newspapers: Expanding Delivery
     Magazines: Targeting The Audience
  In Section 2 of this course you will cover these topics:
     Recordings: Demanding Choices
     Radio: Riding The Wave
     Movies: Picturing The Future
  In Section 3 of this course you will cover these topics:
     Television: Changing Channels
     Digital Media: Widening The Web
     Advertising: Motivating Consumers
  In Section 4 of this course you will cover these topics:
     Public Relations: Promoting Ideas
     News And Information: Getting Personal
     Society, Culture Politics: Shaping The Issues
  In Section 5 of this course you will cover these topics:
     Law Regulation: Rewriting The Rules
     Ethics: Placing Responsibility
     Global Media: Discovering New Markets

Introduction To Mass Communication Theory (MAC-901)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Communication Theory
     Assumptions Behind Communication Theories Reality, Knowledge, Values
     Research In Communication
     Introduction And History Of Communication Studies Research: Models And Messages
     Classical Rhetorical Theories
  In Section 2 of this course you will cover these topics:
     Contemporary Rhetorical Theory
     Theories Of Interpersonal Communication
     Theories Of Small Group Communication
     Theories Of Persuasion
     Theories Of Culture And Intercultural Communication
  In Section 3 of this course you will cover these topics:
     The Real World: A Case Study
     Introduction And History Of Mass Communication
     Media Use And The Selective Individual
     Media: A Tool To Meet Our Needs
     Media (Side-) Effects
  In Section 4 of this course you will cover these topics:
     Technology And Social Change: The Interactive Media Environment
     Critical Theories Of How Media Shape Culture, Values, And Perspectives
     Case Study: Application Mass Communication
     Organizational Communication
     Introduction And History Of Public Relations Research
  In Section 5 of this course you will cover these topics:
     Planning, Conducting, And Evaluating The Campaign
     Campaign Message Design
     Building Organizational Relationships And Integrated Marketing
     The Bridgestone/Firestone Recall Image Crisis: A Case Study